Attention Economy: Wading through the Noise

We are no longer in a purely knowledge centric economy. The Australia of Gen X was touted as being at the forefront of the knowledge economy.

It may not have dawned on many people yet, but we no longer live in a knowledge economy. We now live in a new economy.

It may not have dawned on many people yet, but we no longer live in a knowledge economy. We now live in a new economy.

The days of the knowledge economy have set us up for where we are now. Knowledge of all types is in abundance, and it is proliferated to such an extent that you can’t even escape the barrage of information when you go to the bathroom.

Smart phones buzz and ping with every alert about the latest thing you must know in order to survive to the end of the day. Billboards have found their way onto the bathroom walls and cubicle doors. Popups on websites and applications seem to be there just to annoy. And we haven’t even explored other forms of media in this conversation yet.

Every so-called expert is empowered in this age to the extent that they scream from the online hilltops in an attempt to get their word out and heard by anyone.

But who is really listening?

The ‘hustle’ is losing steam

As much as it seem like an overused and cliché adage, times they are a changing; consistently! It’s no longer good enough to run in order to just stand still, and it feels very much like it hasn’t been that way in quite a long time.

I’m not suggesting that you need to move faster in order to be successful, quite the opposite. The hustle as many of us know it is losing its steam.

Now that may be a very bold statement in some people’s opinion, however I ask you to stick with me a little while as I flesh this out over the coming posts.

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